Running a small agency can feel like trying to be a one-person superhero team. You’re managing all client deliverables, juggling a million different things at once, and somehow still expected to focus on long-term growth. Copywriting is one of those tasks on your list that’s the most time-consuming and requires your full attention to get into creative mode.
As you struggle to keep up, your gut (and stress levels) are telling you to outsource copywriting. But where do you even start? It’s time to stop letting deadlines keep you up at night and finally focus on what matters most to your agency’s success.
Choosing the right partner who gets your vision, delivers quality work, and makes the process seamless may be giving you a bit of anxiety. We get it (and that’s why we’re here!).
In this step-by-step guide, we’ll walk you through everything you need to know to confidently outsource copywriting and free up your time to grow your agency. Agency-changing info ahead!
Why Outsourcing Copywriting is the Right Choice for Your Agency
We know you’re ready for the good stuff, but before we get into it, we want to assure you that this is the right choice.
As an agency owner, it’s great to be your own boss, but at the same time, you probably find yourself doing literally everything. Maybe you’ve started to build an internal small team or bring in a few freelancers here and there to help you, but don’t have a dedicated messaging expert to handle the copywriting (which you know is SO important to conversion). You know it’s time, but in case you need a little more encouragement first, here are some of the major benefits of outsourcing copywriting for your agency:
Frees Up Time in Your Schedule
Outsourcing your copywriting to a professional partner lets you focus on what moves the needle in your agency. Instead of spending hours of your day working on client deliverables, experts will handle the copywriting and execution for you. This frees up your time for building client relationships and growing your business to focus on your vision for the future.
Provides Consistent and High-Quality Work
Part of trying to do everything on your own is that you want the client deliverables to be the best they can be. When you outsource copywriting, you can rest assured you’ll get consistent and high-quality work for your clients. This way, your agency maintains a steady flow of deliverables, always meeting deadlines without compromising quality.
Gives You Support Through Scalability
If you’re a small agency handling fluctuating workloads, outsourcing copywriting can support you every step of the way. Whether you’re onboarding new retainer clients, shifting the scope of work, having an influx of one-time projects, or going through a period of higher client turnover, an outsourced partner can scale up or scale back with you.
Offers On-Demand Experts for Consultation
When you work with an outsourced copywriter, you don’t have to be the brains behind everything. It’s such a relief for small agency owners to have that sounding board and reassurance. If your small agency only has support roles or individual freelancers, it’s harder to have that type of expert advice when you need it.
The Step-by-Step Process to Successfully Outsource Copywriting Services
Now that you understand why you should outsource copywriting for your agency, the following steps will help you get the ball rolling.
Step 1: Identify Your Needs
Get specific about what you need help with. What kind of copy will be outsourced? (Blogs, social media, email copy, website copy, etc.) Be clear on the types of content required for your clients’ deliverables and your agency’s priorities.
Step 2: Find a Trusted Partner
Look for an experienced white-label partner who has expertise in the areas you need and understands the nuances of your clients’ industries. Do your research by reading reviews, testimonials, and examples of their copywriting work. Choose a partner that not only copywrites and provides deliverables but can execute them too.
Step 3: Set Clear Expectations and Guidelines
No one can read minds (we wish we had this superpower!). Give your partner detailed briefs that include the client’s goals, target audience, and tone of voice. Clear communication is essential to ensure that all deliverables will require minimal edits or back-and-forth to get right.
Step 4: Collaborate and Communicate Regularly
When you outsource copywriting services for your agency, collaboration and communication should be as consistent as possible. Set up regular check-ins or feedback loops to refine the messaging and ensure it aligns with the client’s needs. Staying on the same page with your outsourced copywriters keeps things running smoothly.
Step 5: Foster an Ongoing Partnership
Think of your copywriting partner as your superhero sidekick. You want to build that long-term partnership where they anticipate your needs and your clients’ needs. When you’re in sync, you can expect them to consistently deliver high-quality work that supports your agency’s growth.
What to Look for in a White-Label Copywriting Partner
Before choosing your next white-label partner to handle your client copywriting, there are a few qualities you should look for in a trusted sidekick.
You want your white-label content partner to have these non-negotiables:
- Reliability: Choose a partner with a track record of delivering quality work who can also handle revisions and client pivots when needed. Look for case studies (like this one for our client!) to see the results they’ve achieved and what sets them apart from the rest.
- Scalability + Flexibility: Your partner should be able to scale with your agency and adjust to your growing needs.
- Communication + Transparency: Find a partner that’s easy to communicate with and transparent about their timelines, processes, and pricing.
See our video below for more things to look for with your strategic content partner!
This is Your Sign to Start Outsourcing Your Copywriting
Ready to outsource? Always start by identifying your agency’s needs first. Then, you can find a trusted partner, set clear expectations, communicate effectively, and build an ongoing relationship. There’s no doubt about it: outsourcing is a smart, strategic move that saves time, maintains high standards, and helps you scale with confidence. The right content partner will allow you to focus on growth and the bigger picture without worrying about time-consuming tasks and execution.
When you outsource copywriting to The Written World, you get a whole lot more than just deliverables. You get a dedicated team that not only writes high-quality, high-performing website copy, email campaigns, and social media captions for your agency clients, but also has the expertise to handle the execution. From writing to publishing, we take care of the entire process so you can stay focused on growing your agency.
We’re ready to be your behind-the-scenes content sidekick, jumping in when you need us most! Book a connection call with us to learn more about how we can support your agency with copy that’s written, delivered, and executed for your clients. We can’t wait to hear from you!
