Copywriting

How Storytelling Influences Compelling Copy 

There’s a certain magic that lies in the realm of copywriting and storytelling. Perhaps it’s because we’ve used storytelling as a form of communication since the beginning of time! It’s human nature to want to use the power of words to convey a message. Storytelling is a crucial part of creating relatability and emotion while …

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How to Attract Your Dream Clients Through Purpose-Driven Copywriting 

We chatted with Kaitlin Ortega on her Entrepreneur Sip Podcast about the importance of copywriting to grow your business online (listen to the full episode here: S1 EP 11 Attract Dream Clients Through Purpose-Driven Copywriting ft. Haley Dagan). We’re covering some of the main points discussed on the pod in our blog today!  What is …

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Why Email Marketing Is Important for Lead Generation 

When it comes to procuring leads for your business, many entrepreneurs tend to toss out the idea of email marketing lead generation. Instead, they think of it as old school or something only popular amongst Gen X’ers. But according to the stats, that couldn’t be further from the truth.   With 99% of consumers frequently checking …

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Why Every Small Business Needs The Written World as Its Sidekick

You’ve probably landed on this blog post because you are seeking some guidance on hiring a copywriter or content creator for your business. You’re in the right place! I’m here to tell you why we’re the perfect sidekick for your brand. Let’s start by outlining some of the crucial characteristics of a good sidekick. A …

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5 Reasons You Need a Website Copywriter to Optimize Your Site

Let’s face it. In our increasingly digital world, the competition is fierce, and the pandemic has only intensified it. Unless you have a patent-pending product or groundbreaking services, your industry is probably pretty saturated. If you want to have a successful, high-converting website, what you say (and how you say it) is paramount. Your words …

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