Case study: AbbaDox
AbbaDox is a healthcare software provider specializing in radiology workflow solutions. AbbaDox CareFlow, a cloud-based proprietary platform of mission-critical software applications, optimizes operational workflows, clinical documentation, and care coordination for diagnostic imaging centers. AbbaDox struggled with brand recognition; despite an 18-year company history, few in the industry knew who they were. Their website was underperforming and all demo requests/leads came from referrals or or in-person attendance at massive industry tradeshows.
Strategy & Execution
The Written World did a full Technical SEO optimization of the AbbaDox website, wrote brand new, benefits-focused (and SEO-optimized) messaging for its core pages, and created and launched both an SEO-blog and LinkedIn content strategy for ongoing social media management. Growing a B2B audience is a more complex challenge, requiring a well-thought-out strategy in crafting marketing messages and a commitment to continuous testing to ensure they resonate.
Results
Increase YTD demo requests
1
%
YOY Growth for New Website Visitors from Organic Search
1
%
Increase in Organic LinkedIn Followers YOY on AbbaDox Company Page
0
%
Process
Corrected website errors
Completed a full technical SEO optimization including updated header tags, meta descriptions, and optimized site speed for desktop and mobile.
Launched SEO Content Strategy
Conducted keyword research and created an SEO content strategy aligned with company priorities, industry tradeshows, and current trends
Optimized website copy
Crafted new messaging for the entire website centered around product benefits and differentiators as well as SEO keyword research
Managed Company Linkedin
Created and executed an ongoing organic LinkedIn strategy to drive awareness, engagement and demo requests.
“Before working with The Written World, we struggled to distill messages into market-friendly snippets, meet dynamic SEO requirements, and produce regular content. Although AbbaDox had various content streams and assets, maintaining them while creating fresh content was always a challenge. Haley and her team were able to address our priorities and launch a content marketing strategy that has become standard in our operations.
Digital marketing can be a daunting, overwhelming task, and over the past three years, The Written World has streamlined the process in a way that is effective yet manageable. Our approach to marketing evolved from in-the-moment creating, to a strategic content plan finalized a month in advance with real-time engagement. Additionally, we’ve increased SEO content production. What used to take weeks from initial draft to publication, now takes us two days from creation to publication.”