“Before working with The Written World, we struggled to distill messages into market-friendly snippets, meet dynamic SEO requirements, and produce regular content. Although AbbaDox had various content streams and assets, maintaining them while creating fresh content was always a challenge. Haley and her team were able to address our priorities and launch a content marketing strategy that has become standard in our operations.
Digital marketing can be a daunting, overwhelming task, and over the past three years, The Written World has streamlined the process in a way that is effective yet manageable. Our approach to social media evolved from in-the-moment posting, to a strategic content plan finalized a month in advance with real-time engagement. Additionally, we’ve reduced our editorial process for blog posts. What used to take two weeks from initial draft to publication, now takes us two days from creation to publication.”