Case study: Anastasia K Hair Salon
Located in Los Angeles, California, Anastasia K Hair Salon transforms dream looks into realities with luxury hair extensions, custom color, cuts, and styling. With more than 20 years of experience, Anastasia empowers and transforms beauty and confidence every day for her clients and team. Being in a highly competitive market, Anastasia wanted to build more awareness for her salon and attract new hair extension customers, something that word-of-mouth and Instagram weren’t doing enough of.
Strategy & Execution
As part of our white-labeled agency partnership services with our client 13 Emeralds Marketing, The Written World executed a highly targeted SEO blog content strategy to maximize existing local searches for extensions, hair care products, and salon services in Los Angeles, California. With the foundational keyword research, website optimization, and local Google Business Profile optimization, SEO blogging brought together the best of Anastasia K’s unique tone of voice and approach to hair, with the topics her ideal clients were already searching for. The content strategy, combined with the fundamental elements of Technical SEO, ensured Anastasia’s website was well-positioned to increase visibility in local searches, drive organic traffic, and position the salon as THE go-to salon in a heavily competitive market and physical location.
Results
Increase in Organic Traffic
1
%
Organic Traffic Grew by 1,677% YOY
INCREASE IN ORGANIC KEYWORDS
1
%
Organic Keywords +237% YOY
KEYWORD RANKINGS
#
0
#1 Keyword Rankings from 17 to 108
BEFORE
Before tech SEO and website optimization
(Average Rank: 18.1)
DURING
6 months after services begin
(Average Rank 4.7)
AFTER
4 months after contract complete
(Average Rank: 2.4)
Process
Technical Website Optimization
Corrected errors and completed a full technical SEO optimization including updated header tags, meta descriptions, and optimized site speed for desktop and mobile.
Updated Google My Business
Enhanced existing Google My Business Listing and optimized for increased visibility and appointment bookings from map searches.
Launched SEO Content Strategy
Conducted keyword research and created an SEO content strategy aligned with goals for driving more traffic for core services and visibility in West Hollywood.
Fixed Citation Inconsistencies
Corrected and expanded citation listings to boost traffic and ensure up-to-date information in directories.
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.