Case study: Big Kizzy Hair
Founded by an industry-leading extension stylist and salon owner, Big Kizzy specializes in high-quality hair extension accessories and haircare products. From seamless application to effortless upkeep and removal, their innovative extension tools and accessories cater to both expert stylists and passionate DIYers. Despite years of steady sales, Big Kizzy recognized their untapped growth potential. They were ready for a new chapter to increase ecommerce sales and brand recognition in a $4+ billion market.
Strategy & Execution
The Written World conducted a thorough technical SEO audit of the Big Kizzy website, developed a comprehensive SEO strategy with targeted keyword research, and created, published, and indexed 8 high-quality, SEO-optimized blogs per month. We also provided quarterly analytics reports to track progress and strategy calls to refine our approach, ultimately driving organic traffic to key pages and boosting product sales.
Results
Increase top 3 rankings
1
%
Increase organic website clicks
1
%
Increase Ecommerce Sales from Organic Search
0
X
Process
Technical SEO Audit
Completed a full technical SEO audit including recommendations for updated header tags, meta descriptions, internal link fixes, and mobile speed optimization.
Ongoing SEO Content & Strategy
Crafted an SEO strategy based on keyword research and business goals, writing and publishing 8 blogs per month to drive website traffic and support organic revenue growth.
Keyword Research
Conducted in-depth keyword research to identify terms that would attract the right audience, enhance rankings, guide content creation, and reveal competitive opportunities in the market.
Analytics Reports
Delivered quarterly analytics reports to track progress, providing actionable insights and recommendations to refine our approach and optimize results based on data.
“Before working with The Written World, we struggled to distill messages into market-friendly snippets, meet dynamic SEO requirements, and produce regular content. Although AbbaDox had various content streams and assets, maintaining them while creating fresh content was always a challenge. Haley and her team were able to address our priorities and launch a content marketing strategy that has become standard in our operations.
Digital marketing can be a daunting, overwhelming task, and over the past three years, The Written World has streamlined the process in a way that is effective yet manageable. Our approach to marketing evolved from in-the-moment creating, to a strategic content plan finalized a month in advance with real-time engagement. Additionally, we’ve increased SEO content production. What used to take weeks from initial draft to publication, now takes us two days from creation to publication.”