small business marketing

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How Marketing Agencies Build a Content Creation Workflow

Content creation workflow refers to the various tasks or stages that agencies move through when preparing content for publication. This outline defines the assignment, lists who is responsible for completing various elements, and establishes deadlines. Content creation teams can use this information to maintain a steady workflow and provide powerful copy to clients.

the written world analyzing content performance

Measuring Content Performance in Your SEO Blog Strategy

It’s important to note that blogging and content marketing should be approached with a long-term lens. This isn’t a #win that’ll happen overnight. A blog strategy must be created, and content performance needs to be tracked to gauge SEO strategies’ effectiveness. But if you’re new to the content performance marketing game, don’t be intimidated. Like everything else with content marketing, we’ve got you covered.

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