Content creation workflow refers to the various tasks or stages that agencies move through when preparing content for publication. This outline defines the assignment, lists who is responsible for completing various elements, and establishes deadlines. Content creation teams can use this information to maintain a steady workflow and provide powerful copy to clients.
When partnering with a white-label digital marketing agency, you get the benefit of delivering compelling content to your clients without having to produce it yourself — you have somebody behind the scenes lending you a helpful hand (for a fee, of course!). It’s a win-win situation.
If you’re a small to medium-sized business or social media management agency, this is for you! Hiring an experienced social media copywriter to help with your own content (or your clients’ content, for you agency owners) is a game-changer. Here’s everything you need to know.
It’s important to note that blogging and content marketing should be approached with a long-term lens. This isn’t a #win that’ll happen overnight. A blog strategy must be created, and content performance needs to be tracked to gauge SEO strategies’ effectiveness. But if you’re new to the content performance marketing game, don’t be intimidated. Like everything else with content marketing, we’ve got you covered.
