After hours of scrolling through the great depths of the internet, you’ve finally landed on the perfect blog topic that will resonate well with your readers. You craft the ideal content to complement your website and excitedly upload it for everyone to read, only to realize that your site isn’t receiving any new visitors. This raises the question, “How come my blog is not getting traffic?”
It’s one thing to write relevant and compelling copy, but it’s an entirely different ball game when attracting a target audience that may not be familiar with your brand.
Creating a successful blog requires more than being attuned to recent trends or having the innate ability to tell stories—it’s about understanding your prospective customers’ needs and engaging with them in a meaningful way.
In the digital marketing age, gaining a competitive advantage can be challenging. However, this doesn’t mean you must spend abundant resources trying to edge your way to the front of the pack. Building a content strategy that uses search engine optimization (SEO) to drive organic traffic to your website can be just as, if not more, advantageous.
Let’s explore why your website might not generate the ideal results and identify potential ways to address it.
Common Reasons Why Your Blog May Lack Traffic
If you’re starting to dip your toes into blogging or content creation, your website may only have a handful of published blogs. That’s OK—if it doesn’t remain that way! Ideally, you’d like to have 10–15 articles ready to post before your website goes live. But afterward, you might wonder, “How many blog posts before traffic starts to show measurable results?”
Because there are many factors at play—geographical location, niche, demand— there isn’t a clear-cut answer as to how many blog posts to get traffic. What’s important is how often you post new content to your website.
Although the general rule of thumb is to publish 2-4 times per week, it’s important to remember the precedence of quality over quantity. Try and stick to a schedule, but refrain from posting to fill in any gaps.
If you’ve followed these general guidelines and still think, “My blog is not getting traffic,” it might be beneficial to look at the content itself. Is it SEO-optimized to adequately answer user search queries and increase search engine rankings?
If not, you’ll discover that users aren’t landing on your website, which can cause you to lose out on potential conversions and decrease organic traffic. When your blog contains relevant keywords, search engines will view your website as a reputable source for your target audience and index it for future use.
Analyzing and Monitoring Your Blog Traffic
A successful content strategy centered around blogging entails more than just uploading posts to your website and calling it a day. You must adequately monitor your blog’s performance to assess what’s working for you and what areas need improvement.
When tracking blog traffic, you gain valuable insight into what posts visitors frequent the most, the amount of time spent on each page, clickthrough rates, and conversions. This allows you to thoroughly analyze your target audience’s behavior and adjust your approach to blogging accordingly.
Examining key performance indicators (KPIs) such as those listed above is an excellent way to help you leverage the efficacy of your content strategy. With the help of marketing analytics, you can set yourself up for long-term success by:
- Determining well-defined goals and objectives
- Identifying industry and visitor trends
- Developing a competitive advantage
- Understanding SEO optimization
- Enhancing customer experiences
Tracking blog traffic should be done continuously to ensure you implement best practices and allocate your resources appropriately. This can prevent you from feeling like “my blog is not getting traffic” despite your best intentions.
Outsourcing to a Blog Writing Agency as a Viable Solution
Blogging can be time-consuming. Between identifying the perfect topic and choosing the right keywords to crafting an engaging article and monitoring its performance, you might find yourself in over your head. Luckily, a blog writing agency can provide the expertise and support you need to propel your website forward.
So, what exactly is a blog writing agency, and why should you hire one? A content creation and copywriting agency is an extension of your company’s internal team. Rather than creating, publishing, and tracking blog traffic yourself, you can rely on a team of experts to craft content that increases brand exposure, drives organic traffic, and generates conversions.
A SEO blog writing service can help you jumpstart your blog strategy and put your website on the map (or, in this case, one of the top indexed pages on search engines). Using various algorithms and detailed keyword research, these agencies can optimize your blogs with on-page SEO to ensure relevancy, accuracy, searchability, and visibility. They can then use this information to estimate how many blog posts before traffic begins to create a pattern.
When you outsource blog writing to agencies like The Written World, you’ll consistently receive high-quality posts that drive organic traffic to your website. The return on investment (ROI) will be evident as your blog begins to take off. The time, effort, and resources you’ll save from hiring a blog writing agency outweigh the service cost.
How To Drive Results When “My Blog Is Not Getting Traffic”
Blogging plays a critical role in any digital content strategy. However, if done incorrectly, you might realize that “my blog is not getting traffic.” Utilizing an SEO blog writing service can help develop purposeful content that drives organic traffic to your website and increases your ranking on various search engines.
The Written World can enhance your website’s visibility and credibility by creating captivating and compelling content. Learn more about our blog writing services and discover how we can help you create leads one target audience member at a time.