Blogging isn’t a new concept in digital marketing and content creation. Whether you own a local wellness and lifestyle company or an online clothing store, chances are you’ve tried your hand at blogging.
With a thorough understanding of your product and service and valuable insight into your target audience, you might fall into the trap of believing you know how to effectively get your message across to your customers. However, only 30% of bloggers report success!
How can companies overcome this hurdle and generate blog content that resonates with their audience and prompts actionable results? Using an SEO blog writing service provides the resources that many companies need to gain a competitive advantage and take their business to the next level.
Not only do these blog writing services capitalize on storytelling, but they attract customers by strategically implementing best practices for successful blogging.
Do blogs help SEO? For companies needing help increasing their online presence, organic traffic, or search engine rankings, using a blog writing service can remove the guesswork. Identifying current trends within a company’s industry and pinpointing high-performing SEO keywords, these external service providers can help crank out noteworthy blog posts like a well-oiled machine.
What’s An SEO Blog Writing Service and Why Do You Need It?
When it comes to content creation, expert writers and strategists are laser-focused on SEO (search engine optimization). This isn’t surprising, given the importance that certain keywords play in the overall performance of a company’s blog.
But what exactly is an SEO blog writing service? It’s a blog writing service that delivers well-crafted, search-engine-optimized blog content designed to enhance website visibility, drive organic traffic, and increase conversions. The service combines keyword research, strategic content creation, and on-page SEO tactics to produce engaging content that ranks well in search engine results.
Blogging isn’t just about sharing personal experiences or promoting products and services. It’s about establishing meaningful relationships with target audiences by providing them with the information they’re seeking. A company can write all the blogs in the world, but if they don’t provide value to the reader, they’ve lost out on a potential lead.
Blog writing services understand what a company’s readers are looking for and can use relevant SEO blog topics to produce copy that garners positive results across various search engines – the more helpful the content, the more likely that people will click on the company’s website (and peruse additional landing pages).
How Does Blogging Help SEO?
To maximize the effectiveness of a company’s blog, they must publish consistently. Many researchers have concluded that posting 2-4 blogs per week will yield the best results.
This might seem challenging for larger or more complex companies, so blog writing service packages are the ideal solution. Companies can ensure they are paying attention to their audience and taking advantage of growth opportunities.
So how does blogging help SEO? Let’s take a closer look:
Provides Fresh Content
Search engines like Google are constantly trying to provide the most relevant and up-to-date information in their queries – they crawl the internet to find websites with content that’ll most likely answer a user’s search.
To maintain or improve SEO ranking, a company must regularly upload fresh content. This indicates to search engines that a company’s site is active and provides new and engaging content for individuals.
Targets Long-Tail Keywords
Targeting long-tail keywords is another example of how blogs help SEO. Using more specific words with less-ranked competition, a company can attract customers within a particular target audience or niche market.
Because these words are less popular than other industry terminology, fewer search engine results will appear when an individual inputs the information into their search bar. As a result, the company increases its chances of appearing higher in the search queue.
Companies may think that they automatically produce the most knowledgeable and trustworthy content because they’re experts in their field. However, when it comes to SEO, backlinks determine the authority of a website and its blog posts.
When other businesses link to a company’s blog, it indicates that the company is a reliable source of information. Consequently, Google will direct individuals to a company’s website over the competition. SEO blog writing services can help build backlinks by referencing guest blog posts and podcasts or reacquiring unlinked brand mentions.
Improves User Experience
Individuals don’t want to read the same content repeatedly – they want something that provides them with additional value or resources. A blog writing service can create blogs that meet these criteria.
With engaging content that captivates its target audience, a company can increase the likelihood that individuals will spend more time on its website and lower bounce rates. Over time, this may even lead to an increase in conversions.
Building a Successful SEO Checklist for Blog Posts
Maintaining an organized checklist can make blogging easier. Drafting step-by-step instructions and highlighting key elements to include in the post can ensure nothing is left out. Incorporating the following can increase the chances of crafting an effective blog post:
Title: The blog post’s title should remain between 45-60 characters and be congruent with the article’s content.
Keyword Usage: Keywords should appear 1-2 times per every 100 words of copy. Google will penalize companies that partake in “keyword stuffing.”
Meta Descriptions: Meta descriptions should consist of 1-2 sentences, less than 160 characters, that accurately summarize the blog and entice individuals to open the link in Google.
Internal Links: Blog posts should have approximately 2-3 internal links that appear after the halfway point of the article.
Latent Semantic Indexing (LSI): Using words or phrases semantically related to the main keyword can boost search engine ranking.
Including the above tactics is critical, but choosing the right SEO blog topics is the most important. Companies should always strive to produce content aligned with what their target audience is searching for and remain within their realm of expertise.
Boost Your SEO Strategy with The Written World and Our Blog Writing Services Packages
Is your company looking to increase the frequency and efficacy of its blogs? Here at The Written World, we understand the intricacies behind SEO and how to use it to your advantage.
Our content creators can use well-designed tactics to improve your online presence, drive organic traffic, and elevate your search engine results!