blog posts

How Storytelling Influences Compelling Copy 

There’s a certain magic that lies in the realm of copywriting and storytelling. Perhaps it’s because we’ve used storytelling as a form of communication since the beginning of time! It’s human nature to want to use the power of words to convey a message. Storytelling is a crucial part of creating relatability and emotion while …

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How to Attract Your Dream Clients Through Purpose-Driven Copywriting 

We chatted with Kaitlin Ortega on her Entrepreneur Sip Podcast about the importance of copywriting to grow your business online (listen to the full episode here: S1 EP 11 Attract Dream Clients Through Purpose-Driven Copywriting ft. Haley Dagan). We’re covering some of the main points discussed on the pod in our blog today!  What is …

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Instagram Caption Formula for Maximum Social Media Engagement 

Having a social media presence is no longer optional if you have a small business. This comes with added pressures and stress to maintain and keep up with your social media platforms (the technology-challenged’s worst nightmare, it gets easier, we promise!) Crafting the perfect Instagram caption that encourages social media engagement can be a formula …

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Why Email Marketing Is Important for Lead Generation 

When it comes to procuring leads for your business, many entrepreneurs tend to toss out the idea of email marketing lead generation. Instead, they think of it as old school or something only popular amongst Gen X’ers. But according to the stats, that couldn’t be further from the truth.   With 99% of consumers frequently checking …

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How to Optimize Your Instagram for Better Discoverability in the Instagram Algorithm

Did you know the Instagram algorithm uses SEO? Search engine optimization (SEO) isn’t limited to online publications and website content anymore. Instagram has been busy optimizing search features and extracting relevant pages from search engines to cater to its audience’s niche interests. The not-so-good news: Popular Instagram hashtags aren’t enough to help you reach a …

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