An email marketing funnel outlines the journey your potential customer takes from when they first learn about your brand to purchasing (and maybe even becoming a forever fan of your products or services!). It’s essential to have your email marketing campaigns aligned with each stage of the sales funnel.
What Is an Email Marketing Funnel and Why You Need It Read More »
What is conversion copywriting? Conversion copywriting aims to drive those specific user actions you want your target audience to take. Let’s dive deeper into copywriting for conversions and why you need to utilize it on your website!
What Is Conversion Copywriting? Key Elements Explained Read More »
As you grow your business in the online world, you’re likely also looking for ways to improve your marketing strategies and authentically present your brand. And while there are several different options to establish yourself, the power of the written word is not to be forgotten. Powerful website copy, captivating social media captions, engaging newsletters,
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With all the different forms of content that can be used to promote your business, it may feel a bit overwhelming when you’re figuring out how to set yourself apart from the competition. As the online space continues to grow, so does the buzz around newsletters. Despite the multitude of communication channels available today, ranging
What Is a Business Newsletter and Why You Should Have One Read More »
