Once you’ve established your business and crafted a content creation strategy, you can venture into website creation. This might seem minuscule in the grand scheme of things because, realistically, how much does your website contribute to your company’s growth?
Well, it might shock you that companies with websites experience 15–50% more growth than their counterparts! It’s therefore safe to say that it’s in your best interest to invest in generating your online presence. However, given the competitive nature of today’s market, lumping a few pages of content together and calling it a day won’t get you very far.
An effective website has relevant, intentional content that adequately meets the needs of your target audience. With the right tools and a thorough understanding of website creation, you can be off to the races in no time!
So, what should you consider when developing your website content? Let’s delve into some key questions that can guide you through the creation process.
What’s the Purpose of Your Website?
To create relevant content, you must first establish a primary reason for developing your website. Are you seeking to sell your business’s products and services?
Do you want to establish yourself as a reliable source of information within your industry? Or is your goal to enhance community engagement and build brand loyalty? Regardless of your objective, you must communicate it throughout your website.
Visitors should be able to decipher the nature of your business, the value you provide, and the action you’d like them to take. Incongruous content can leave visitors feeling confused and hesitant to trust what you’re offering. Not only can this cause you to miss out on new leads or conversions, but it can also negatively impact your audience’s perception of you.
Who Is Your Target Audience?
A target audience refers to those individuals who are most likely to purchase and benefit from your products or services — they should be the focus of all marketing efforts and content creation strategies. Typically categorized by demographics, geographics, psychographics, and behavior, your target audience provides valuable insight into the type of content that will best resonate with them.
If your target audience comprises middle-aged individuals with high-paying jobs, they might respond well to a professional, informative tone. Meanwhile, younger generations may be more receptive to content that’s of a friendly, conversational nature. Knowing how to captivate and attract your target audience can assist you in brainstorming creative website content ideas.
Is Your Website User-Friendly?
The term “user-friendly” encompasses a variety of elements on your website. Are your pages easy to read, or do they contain large blocks of text overpowering the eye? Can your audience easily access your website across multiple devices (laptops, cell phones, tablets) without compromising speed or load time? How the content of a website is organized plays an essential role in the way visitors interact with your site.
Using headings, tables of contents, links, and pillar pages is an excellent way to organize content and ensure that visitors can easily navigate through different areas of your website. So, the next time you wonder how the content of a website is organized or “What should you consider when developing your website content?” make sure that accessibility is at the top of the list!
Do You Have a Strong Call-to-Action?
You must have a compelling call to action (CTA) to move customers through the marketing funnel. Without guiding visitors to act — e.g., buy products or services, sign up for newsletters, fill out surveys — they may leave your website after getting the information they needed or lack the motivation to convert from a lead into a purchaser.
Using phrases like “contact us,” “schedule an appointment,” “sign up,” and “buy now” indicate what visitors should do before leaving your website. If you’re looking to craft CTAs that are out of this world, consider using a website copywriting service to publish copy that will entice even the most reluctant visitor!
Is Your Content SEO-Optimized?
SEO keywords throughout your content can help drive organic traffic to your website, enhance visibility, and increase conversions. Because of the technicalities associated with its use, many people often find it challenging — choosing to outsource copywriting services to agencies like The Written World can be the ideal solution.
Using various platforms and algorithms, a copywriting and content creation agency can identify high-ranking keywords, highlight missed opportunities in the market, and analyze performance over time. Investing in an agency can ensure that you generate website content ideas that increase search engine rankings and help you establish yourself as an industry leader.
Are There Visuals to Support Your Text?
Did you know that website visitors read only 20–28% of the text? That’s because humans are naturally visual creatures. Why not use this to your advantage and throw in some awe-inspiring pictures, videos, and graphs? Support your content with visual aids to increase retention and build brand recognition.
Even visuals can be SEO-optimized! Incorporating keywords into your meta tags, captions, and alt text can attract visitors performing search queries. This adds an extra punch to your content creation strategy and supports future growth. Including visuals as part of your website content checklist can help you stay ahead of the game by reducing bounce rates and increasing the time spent on pages.
Are You Looking for Top-Notch Website Content?
Your website is an integral part of your business. It allows you to promote your products and services, engage with your target audience, and convert leads into buyers. However, developing a website to accomplish this can be a handful. When you outsource copywriting services, you can ensure you receive results-driven content that aligns with your business objectives.
So, what should you consider when developing your website content? The answer is simple: partnering with The Written World! Our team of expert content creators knows how to craft one-of-a-kind copy to set you up for long-term success. Learn more about our website copywriting services today!
