If you want to grow your social media following, remember one important word: engagement. We’re not talking about marriage here (although we would like a commitment from your followers!). We’re referring to how much your followers engage with your posts. Let us explain!
Say you post a well-thought-out graphic with a caption to match, but after you post it, you get barely any likes, shares, or comments. That means the engagement on your post is low — you want to change that!
When you have low engagement, your future posts aren’t as highly favored by the platform’s algorithm, meaning less visibility. So, how do you get more people to engage with your content?
One of the best strategies to drive engagement and build an online community is asking engaging questions for social media. Not sure which questions to ask? That’s what we’re here for! We’ve got your insider guide with fun engagement questions for social media that’ll help boost interaction, audience growth, and more.
Driving Engagement Through Strategic Questioning
Harness the power of social media engagement questions that prompt responses and foster interaction with your followers. The key to driving engagement is building a loyal community and encouraging them to be a part of your social media presence.
This is where interactive questions for social media come into play (with some fun mixed in because social media is meant to be fun).
Examples of Fun Questions to Ask on Social Media
If you’re feeling stumped about what to ask your followers, we’ve got you covered. Let’s tap into our creativity with engagement questions for social media that can drive significant engagement.
Let these examples of fun engagement questions for social media spark your creativity:
- Fill-in-the-Blank Questions: “My favorite place to vacation is______.”
- Lifestyle Questions: “What are some ways you practice self-care?”
- This-or-That Questions: “Is your morning go-to coffee or tea?”
- Would-You-Rather Questions: “Would you rather travel solo or with a friend?”
- Nostalgic Questions: “What was your style like in high school?”
- Only-One-Thing Questions: “If you could only listen to one type of music, what would it be?”
- Gratitude Questions: “What are you most thankful for this year?”
- Product-Related Questions: “What’s one thing you love about our latest product?”
- Personal Questions: “What show are you currently binging on Netflix?”
- Did-You-Know Questions: “Did you know that Scotland’s national animal is a unicorn?”
- What-If Questions: “If you won the lottery, what’s the first thing you would buy?”
When you use fun questions to ask on social media, you’ll ignite conversations and keep your audience entertained and engaged. That’s the power of incorporating engaging questions for social media!
Building a Community with Interactive Content
Using interactive questions for social media helps you understand and relate to your audience on a more personal level. You want them to feel like they’re part of the conversation. When you post questions on your stories or in your captions, it’s like you’re asking a friend for their input. That’s how you build your community!
It’s so important to ask questions that resonate with your audience’s interests and experiences and create discussions that your followers will relate to and identify with. A surefire way to do this is by using social media survey questions to gather insights and opinions.
Post a poll on your stories to see where your audience stands on a certain topic. The poll can be related to your brand or industry or just a personal question to get to know your followers.
Don’t think this is a one-and-done or occasional strategy! To build a community, you must consistently post interactive content. Continue to be curious and ask the questions that help maintain an active audience. That’s where you’ll foster a loyal base of followers who want to engage with your content.
Practical Strategies for Implementing Engaging Questions
Now that you understand that incorporating engaging questions for social media is crucial to your strategy, the next step is to add these questions to your content planning calendar. Try to strike a balance between asking questions and providing valuable content, which ensures a diverse and engaging social media presence.
Some ways you can implement engaging questions include:
- Adding a poll to your Instagram story, your post on LinkedIn, etc.
- Asking a question as a CTA at the end of your captions
- Placing questions in your images and graphics
- Posting stories with a question box for submissions
After you try some of these techniques to ask social media engagement questions, you’ll need to determine which method and questions are working best. Review the analytics the platform provides to track the success of different types of questions and use this data for future content planning. Take what’s working and stick with it!
Will You Add Social Media Engagement Questions to Your Strategy?
Engaging questions for social media are driving factors in boosting the success of your posts. You’ll notice this success when your social media starts to gain momentum through engagement, such as comments, story replies, and polls. Slowly but surely, you’ll begin to create a community around your brand with a loyal following.
Will you start incorporating questions into your social media strategy, and have you thought about outsourcing social media management?
At The Written World, we’re experts in crafting engaging questions and building an audience for your brand. Learn more about our social media management services and discover the possibilities for your brand to thrive on social.