content marketing

Content Creation 101: Why Is Content Creation Important in Marketing? 

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Whether you’re a local retailer specializing in wellness programs or a multi-million-dollar consumer goods conglomerate, the importance of a well-defined marketing strategy remains the same. If you can’t properly market your products and services to your target audience in a cost-effective and compelling manner, then you’ll quickly find yourself falling behind the competition.   But how […]

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What Is a Business Newsletter and Why You Should Have One  

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With all the different forms of content that can be used to promote your business, it may feel a bit overwhelming when you’re figuring out how to set yourself apart from the competition. As the online space continues to grow, so does the buzz around newsletters.   Despite the multitude of communication channels available today, ranging

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How To Incorporate Different Types of Social Media Influencers in Your Social Media STRATEGY 

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If you’re a small business owner, it’s essential to have a social media strategy. You’ve started improving your social media profiles by posting more on socials, interacting with followers, and boosting engagement, but have you considered using influencer social media marketing? It’s always a good idea to spread your social media efforts through as many

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