copywriting

How Storytelling Influences Compelling Copy 

There’s a certain magic that lies in the realm of copywriting and storytelling. Perhaps it’s because we’ve used storytelling as a form of communication since the beginning of time! It’s human nature to want to use the power of words to convey a message. Storytelling is a crucial part of creating relatability and emotion while …

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How to Attract Your Dream Clients Through Purpose-Driven Copywriting 

We chatted with Kaitlin Ortega on her Entrepreneur Sip Podcast about the importance of copywriting to grow your business online (listen to the full episode here: S1 EP 11 Attract Dream Clients Through Purpose-Driven Copywriting ft. Haley Dagan). We’re covering some of the main points discussed on the pod in our blog today!  What is …

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