As a small business owner, what’s a top priority on your to-do list? Is it to finally get around to building your following on social or posting more often? If you’re looking to improve your social media, it’s time to develop a social media strategy and get your social media profile pages on track. That way, they’re actively working for you instead of just existing.
You might be asking yourself, “is social media worth it?” Is all of the time and energy going to actually pay off?” The answer here is a straightforward YES. It’s not as complicated as you might think to develop a social media strategy to improve your social media, here’s how!
How to Improve Social Media for Your Business
If you’re looking for some magic formula that’ll be a quick fix to get you thousands of followers and bring you all of the leads—that doesn’t exist. The reality is that there are other easy ways to improve your social media that’ll help your brand engage and reach new audiences without any “get rich quick” toxic mentalities.
Use these insider tips to take your social media to the next level:
Choose The Right Platforms
How do you choose the best social media pages for your business? Instead of just going for the most popular ones, choose them based on your target audience and specific goals.
Instagram is a must for businesses to connect with users in all types of industries. Their formula for success sticks to the ease of mobile functionality with videos, photos, stories, and reels.
Facebook is ideal for generating leads and building relationships as the largest platform of active users.
Twitter is useful for businesses that need to stay on top of time-sensitive information like breaking news or trending topics. It’s also great for shareable bite-size insights.
TikTok attracts the youngest demographic with short-form videos about literally anything you can imagine. There is a high chance of reaching large audiences very quickly.
Pinterest can help drive sales in the industries of food, fashion, art, travel, weddings, and more, as many users are on the app to plan purchases.
LinkedIn allows you to network with B2B and B2C businesses to build trust and credibility.
Define Your Brand Voice
Establishing a brand voice is something you can evolve as you go along. Use your brand voice to speak directly to your audience to help build your brand persona and recognition. If your brand was a person, what kinds of things would they be into, and how would they speak to a friend? Keeping a conversational or more formal tone all depends on who your audience is and how you want to communicate with them.
Use Purpose-Driven Captions
If you really want to learn how to improve your social media content, start by creating purpose-driven captions tied to business goals to encourage conversions. Is your goal to have 25 people sign up for your next masterclass? Create a post that directs people to sign up for your class. When you have very specific goals, you can pave a clear path to reaching them by fine-tuning your content to achieve them.
Focus on Quality over Quantity
When it comes to your social media pages, quality > quantity. This includes quality in what you post, who you follow, AND who follows you. We cannot stress this enough: a follower count is just a number! If you have a bunch of bots following you, there won’t be engagement, and without that, you might as well not have them on your follower list at all. Focus on high-quality posts (repurpose blog posts into your social media to save time!) along with followers who are actually interested in your product or service and engage with your content.
Engage With Your Audience
Now that you have those quality followers keep them around by engaging with them! It’s not enough to just “set it and forget it” when posting on social media. You have to put content out there that connects with your audience and drives engagement. Create those relationships and build trust by having the engagement be a two-way street.
Here are some ways you can engage with your audience on social media:
- Reply to their comments on your posts
- Comment on their posts
- Create conversations with your call to action (CTA)
- Share user-generated content (UGC) and tag them
- Ask and answer questions
- Like, share, and save posts
Post Less Promotional Content
If you’re wondering what is the best content for social media, keep the promotional posts to a minimum. You don’t want to overwhelm your followers with salesy content on every other post. Rather than using social media as ad space, use it as a tool to build your engagement and communication with your followers. Follow the 80/20 rule with promotional content at 20% and 80% dedicated to providing quality content to your audience that can be informative, helpful, or fun.
SEO Optimize Your Profiles
If your goal is better visibility, SEO-optimizing your profile should be a top priority! Use keyword research to write better-optimized captions. Gain insight from your analytics data to create social content that resonates with your audience. Index your social media pages in Google searches with your business name. All of these steps will drive users to seek out your social platforms when they see your content in search results.
Monitor Your Progress
Once you’ve started posting on your social media platform pages, track your analytics to see which posts are doing the best. If you want to increase site traffic, then look at the number of users that are visiting your website from your socials. Measure these metrics using Google Analytics, Facebook Analytics, page insights, or whatever tool you prefer to use. Once you have the data, use that to drive the direction of your future posts and develop a social media strategy.
Ready to Improve Your Social Media?
We hope these tips on how to improve social media for your business will help you boost your audience engagement across your platforms! If any of this seems a bit overwhelming, or you don’t think you have the time to invest 100% to improve your social media, The Written World is here to save the day! See all we can do for your social media content creation and get the details on how we can supercharge your socials. And don’t forget to follow us on Instagram at @thewrittenworld for more social media strategies!