Though we usually don’t think much about it, we have written plenty of social media captions over the years. When you posted your latest vacation photos on Facebook or you and your friends at brunch on Instagram, what did you write in the caption? Usually, a quick line or two about what you did, or …
If you’re just getting started with SEO marketing for your business, you probably have questions like “what are meta titles and SEO meta descriptions?” and “do meta descriptions affect SEO?” These terminologies and acronyms might sound a bit intimidating, but they’re really not that complicated! We’re here to walk you through the ins and outs …
What Are Meta Titles and Meta Descriptions in SEO? Read More »
After the excitement of bringing your vision to life while building your website, you might be feeling the overwhelm of where to go next. You hear the buzz online about how important it is to now get those eyes on your site and your brand, but you might be stuck thinking about the best way …
How To Drive Traffic To Your Website with SEO-Friendly Content Read More »
As a small business owner, what’s a top priority on your to-do list? Is it to finally get around to building your following on social or posting more often? If you’re looking to improve your social media, it’s time to develop a social media strategy and get your social media profile pages on track. That way, …
8 Easy Ways to Improve Your Social Media Profiles Read More »
You’ve probably seen the term search engine optimization (SEO) quite a few times when planning your marketing strategy for your small business. By using SEO keywords on your website and through SEO blogging, you’re setting yourself up for success when someone uses a search engine like Google. By searching specific keywords, if your website or …
Having a social media presence is no longer optional if you have a small business. This comes with added pressures and stress to maintain and keep up with your social media platforms (the technology-challenged’s worst nightmare, it gets easier, we promise!) Crafting the perfect Instagram caption that encourages social media engagement can be a formula …
Instagram Caption Formula for Maximum Social Media Engagement Read More »
When it comes to procuring leads for your business, many entrepreneurs tend to toss out the idea of email marketing lead generation. Instead, they think of it as old school or something only popular amongst Gen X’ers. But according to the stats, that couldn’t be further from the truth. With 99% of consumers frequently checking …
Why Email Marketing Is Important for Lead Generation Read More »
Did you know the Instagram algorithm uses SEO? Search engine optimization (SEO) isn’t limited to online publications and website content anymore. Instagram has been busy optimizing search features and extracting relevant pages from search engines to cater to its audience’s niche interests. The not-so-good news: Popular Instagram hashtags aren’t enough to help you reach a …
How to Optimize Your Instagram for Better Discoverability in the Instagram Algorithm Read More »
As an entrepreneur and small business owner, you want to spread the word about your unique products or services. But it can be super frustrating trying to stand out from the crowd. There are SO many businesses competing for attention on Google search pages that it’s easy to get lost in the flood of messages …
10 Blog Post Ideas for Small Businesses and Entrepreneurs Read More »
Let’s face it. In our increasingly digital world, the competition is fierce, and the pandemic has only intensified it. Unless you have a patent-pending product or groundbreaking services, your industry is probably pretty saturated. If you want to have a successful, high-converting website, what you say (and how you say it) is paramount. Your words …
5 Reasons You Need a Website Copywriter to Optimize Your Site Read More »
