SEO

Instagram Caption Formula for Maximum Social Media Engagement 

Having a social media presence is no longer optional if you have a small business. This comes with added pressures and stress to maintain and keep up with your social media platforms (the technology-challenged’s worst nightmare, it gets easier, we promise!) Crafting the perfect Instagram caption that encourages social media engagement can be a formula …

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Why Email Marketing Is Important for Lead Generation 

When it comes to procuring leads for your business, many entrepreneurs tend to toss out the idea of email marketing lead generation. Instead, they think of it as old school or something only popular amongst Gen X’ers. But according to the stats, that couldn’t be further from the truth.   With 99% of consumers frequently checking …

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How to Optimize Your Instagram for Better Discoverability in the Instagram Algorithm

Did you know the Instagram algorithm uses SEO? Search engine optimization (SEO) isn’t limited to online publications and website content anymore. Instagram has been busy optimizing search features and extracting relevant pages from search engines to cater to its audience’s niche interests. The not-so-good news: Popular Instagram hashtags aren’t enough to help you reach a …

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5 Reasons You Need a Website Copywriter to Optimize Your Site

Let’s face it. In our increasingly digital world, the competition is fierce, and the pandemic has only intensified it. Unless you have a patent-pending product or groundbreaking services, your industry is probably pretty saturated. If you want to have a successful, high-converting website, what you say (and how you say it) is paramount. Your words …

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