Having a social media presence is no longer optional if you have a small business. This comes with added pressures and stress to maintain and keep up with your social media platforms (the technology-challenged’s worst nightmare, it gets easier, we promise!) Crafting the perfect Instagram caption that encourages social media engagement can be a formula […]
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When it comes to procuring leads for your business, many entrepreneurs tend to toss out the idea of email marketing lead generation. Instead, they think of it as old school or something only popular amongst Gen X’ers. But according to the stats, that couldn’t be further from the truth. With 99% of consumers frequently checking
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Did you know the Instagram algorithm uses SEO? Search engine optimization (SEO) isn’t limited to online publications and website content anymore. Instagram has been busy optimizing search features and extracting relevant pages from search engines to cater to its audience’s niche interests. The not-so-good news: Popular Instagram hashtags aren’t enough to help you reach a
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Creating an attention-grabbing and successful email marketing campaign can be challenging in today’s landscape. So, how do you triumph through the sea of emails in your subscribers’ inboxes and make a noticeable splash? By writing captivating and attention-grabbing email copy. It starts with the subject line by harnessing its power to get those opens. Once
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